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If you aren’t among the 77% of real estate agents who are using social media, it’s time to get on the bandwagon! The National Association of Realtors reports that 44% of potential homebuyers look online FIRST for properties, and then contact a real estate agent. And with the majority of adults in America checking in on social media at least once a day, it's easy to get your message out to your audience in just minutes. Here are some tips and tricks for getting started:

Start with Facebook

If you only have time to set up one platform, choose Facebook. According to Sprout Social, “Facebook’s user demographics represent the target audience for any given real estate business age and income-wise.” If you don’t already have a Facebook business page, set one up using this tutorial. Using a business page is more professional than using your personal Facebook page.

Instagram Is Great For Images 

Use Instagram to show beautiful photos of properties. This image-centric network is perfect for posting photos of your listings. Be sure the photos you use are good quality. Clearly describe what you’re posting in the captions, and use hashtags. Instagram TV (IGTV), Instagram’s answer to YouTube, has become very popular and can be utilized to post long-form videos. Consider using IGTV for “virtual walk-throughs” of properties, giving viewers a good look of every room and outdoor areas.


If you’ve got Facebook and Instagram down pat, consider creating a YouTube account. YouTube boasts over 2 billion users, with one billion hours of video watched on the platform every day. Keep in mind, though, that the average YouTube watcher is 18-34; here in the Hendersonville area, where the average age is 47, you may not get as many followers on this platform as you would on Facebook or Instagram. But if you have the time, YouTube can come in handy for downloading the videos you made for your IGTV account, and can be embedded easily in your website.

Connect with Other Business on Linked In

Finally, get linked up with the business community with Linked In. Linked In is geared more toward business networking, so while it may not directly bring in a lot of clients, it will connect you to other real estate professionals, the real estate community, and current clients.

What to post on social media

It’s a good idea to post a mix of things. You definitely want to use social media to help sell your listings, but people will get tired if they feel they're being “sold to” every time they see a post from you. Round out your posts with photos of your happy clients standing outside their new homes with keys in hand, updates on professional courses and conferences you’re attending, any community service work you do, and every so often, personal photos that represent your “human side,” such as photos from a beautiful hike you took or pictures of your dog “helping” you in your office.

Pro tips

Be sure to post regularly, about 1-2 times a week per platform, and interact with your followers. Facebook and Instagram both reward engagement, so respond to comments on your posts. And of course, interaction will only help you gain loyal clients!

All platforms offer free analytics, so you can track the demographics of who is following you and what content performs best.

Check out Sprout Social for a complete breakdown of each social media platform, including demographics and insights for each.  


While it takes a bit of time to set up social media accounts and learn the ropes for each, once you’ve made the upfront investment, the benefits should pay off in new customers for your real estate business!